Course curriculum

  • 1

    Welcome!

    • Course Objectives & Syllabus

    • Course Navigation

    • Helpful Resources

    • Before We Begin...
  • 2

    Business Idea

    • Business Ideas

    • Idea Finding Exercise
  • 3

    Brand Design

    • Intro to Brand Design

    • What is a Brand?

    • Types of Brands

    • Brand Identity

    • Establish Your Brand Identity

    • Color Theory

    • Logos

    • Typography

    • Canva

    • Design Your Logo

    • Hex Codes

    • Brand Style Guide

    • Create Your Style Guide
  • 4

    Website Design

    • Intro to Website Design

    • Website Design Platform

    • Domains

    • Website Design Process

    • Testing

    • Search Engine Optimization (SEO)

    • Website & SEO Project
  • 5

    Social Media Marketing

    • Intro to Social Media Marketing (SMM)

    • What is Social Media Marketing?

    • Set a Goal

    • Choosing Social Platforms

    • Other Platform Options

    • Hashtag Research

    • Composing Posts & Creating Content

    • Social Media Marketing Plan & Content Project
  • 6

    Final Project

    • Combine Everything: Brand Guide

    • Presentation
  • 7

    Next Steps

    • Congrats! Here's what's next...

    • Course Feedback